A brief overview of the Top 3 PPC programs
I figure the best way to kick off this section is to give a brief overview of the best 3 pay per click programs i have used. I will follow up with a more detailed reviews of each program in the coming weeks, but this should help get you started on learning what each program is.
First up is Google’s Adsense
Easily the best program out there hands down, simple and easy to use, all you have to do is copy and paste the code their wizard generates into your web page, and Google takes care of the rest by delivering advertisments based on your pages content. So a page on digital cameras will yield ads about digital cameras.
Up next is Chitika and their eMiniMalls program,
this program is unique in that it allows you to manually select specific products or general categories of products, so if you have a page about a certain type of cell phone, you can display ads for that exact cell phone, or if your page is about say college dorms, you could target products popular with college students like ipods, ipod accessories that would be unavailable thru contextual based advertising like Adsense or Ypn. I have even done some testing using geoip technology to deliver geo-located ads with it wth decent results.
Last we have Adbrite,
this program is cool due to the fact, that you are actually selling the ads directly to an advertiser, and setting the prices yourself. They also have in house ads that display when you have no active ads, depending on the subject, these in house ads can be quite relevent. They also have a feature called Active Interstitials, that really pays out quite nicely.
you may have noticed i have left off Ypn or Yahoo’s ad network, that is because it is in beta and very hard to get into, and i dont want to waste time reviewing a program that a normal site owner cant get in. I will post a few articles on the head to head testing i did between Adsense and Ypn (Adsense wins hands down) but wont focus too much on it untill it goes out of beta